125 years of the
SG Story

OUR VALUES are quite
simply a matter of HEART.

H

Honor

We treat each other with honesty and respect.

E

Excellence

We always strive to do better – adding a ‘plus one’ to everything we do.

A

Accountability

We hold each other accountable.

R

Responsiveness

We move quickly, and adapt to change.

T

Teamwork

We work together to support each other and achieve our goals.

Our History

Our story dates to 1896, when Samuel Goldberg began making slippers in a tiny three-person shop in New York City’s lower East Side. After 125 years and over 1 billion slippers, we continue Samuel’s legacy and passion… toward our People, our Partners and our Product.

1896

S. Goldberg & Co is born in the basement of a private home in NYC with three employees.

1953

American singer and actor Roy Rogers is signed to an exclusive license to use his image and likeness on footwear, making licensing history as the first company to sign a footwear licensing deal.

1981

Bernie Leifer joins the company. Three years later he becomes President and CEO. Thus begins a 30 year span where the company grows more than five times under his leadership.

1985

The company forges early international partnerships and begins importing footwear from Asia in order to complement its domestic slipper business.

2006

The company debuts SGI Apparel – a division devoted exclusively to the design, sale and distribution of sleepwear.

2015

SG initiates a multi-year strategy, creating an ecosystem at the leading edge of e-commerce sales and capabilities.

Our legacy